2013 was tough for real estate sector in India. Real estate builders are sitting on pile of inventory and many a property brokers have shut shop. By some estimates, about 30% of real estate brokers have shut shop in Gurgaon alone. That’s a massive number given the fact that not so long ago Gurgaon was considered to be an investor’s paradise for realty investment. Why have so many property dealers/agents across the country have closed their operations? Well, primarily because of slowing down of the sector and equally important is the fact that most of these dealers/agents make more than one mistake in the process of lead generation for real estate deals. Lead generation and management in property transactions are important because it keeps alive the property dealer’s interest in the business and tide over the bad times.
The whole process of maintaining a fruitful sales pipeline in real estate brokerage business can be categorized into 3 broad parts:
The whole process of maintaining a fruitful sales pipeline in real estate brokerage business can be categorized into 3 broad parts:
- Lead generation
- Lead management
- Lead servicing
Out of the above 3 categories, lead generation is the most critical aspect of the entire business as it keeps the property agent in the business.
How do brokers across India currently generate leads?
- Using online classifieds portals
- Through syndicate of brokers
- Referrals leads
- Print classifieds
- By having a physical presence
However in today’s fiercely competitive market place when sector as a whole has slowed down, there needs to be an alternative method of lead generation for property brokers across India. It is with this objective, we at NirrtiGo have designed a new channel for lead generation for real estate brokers. This new channel will provide brokers with a larger market share of leads.
Interested property brokers/dealers/agents shall fill out the form below and we will get in touch as soon as possible.
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